Global Marketing, Global Edition, 10th edition (eBook) Format_Digital this newly updated text on

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Global Marketing, Global Edition, 10th edition (eBook) Format_Digital this newly updated text onOverview: For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketings environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up to date examples of questions, concerns, and crises facing global markets. ISBN: 9781292304083 Edition: